Remember the last time you browsed a blog and found yourself opening a dozen tabs as you scroll through the list of interesting posts? Neil Patel’s site Quick Sprout had this effect on me. He is a master of catchy titles. News site headlines require that exact skill. At their core, headlines are the quickest way for people to find if a piece of news is worth their time. This played a big role when it came to re-designing a better news reading experience.

There are several ways to make headlines stand out. CNN currently uses contrast and proportion to extenuate their latest news.

These are the 2 biggest stories on the page, leaving the rest of the stories fighting each other for attention using small thumbnails and catchy titles.